What should I include in my Official Rules?

Official campaign rules are essential for legal compliance, fairness and overall transparency. This guide is supposed to provide a framework for writing your campaign rules; however, we advise all partners to consult their legal team.

Contest rules and regulations vary depending on both the state/region and the country. To ensure proper legal compliance, we strongly advise consulting your legal team to draft rules that align with the legal requirements of the campaign's operation area.

Important items 

• Start & End Date
  • The specific start date/time and end date/time for the campaign's run, including the time zone 
    
    
• Eligibility
  • Eligibility rules based on location, age restrictions and employee/affiliate exclusions
  • Description of how to enter the campaign
  • Entry limit per participant and per day
  • Sponsorship information
  • Rule violations that lead to disqualification
  • Canada-specific: No purchase necessary and skills-testing question
    
    

• Prize
  • Prize on offer 
  • Approximate retail value of the prize
  • Transferability: Is there a cash equivalent, or is the prize non-transferable?
  • Validity: Time range in which to redeem.
  • Total number of prizes to be awarded
    
    

• Winner Selection & Verification
  • Selection process for drawing a winner  
  • Winner notification process
  • Date of selection
  • Legal disclaimers