This article will outline the benefits of using Tradable Bits Trackers, how to set them up, and the best practices for reporting on their success.
First, it's important to note that there are three types of Trackers on the Tradable Bits platform all with different purposes; landing trackers, sales trackers, and marketing pixels. The power of these trackers happens when they all work together; helping you track the effectiveness of your marketing efforts, fan behaviour, and the optimization of your ads.
Landing Trackers allow you to track multi-channel ROI with shortened links.
Sales Pixels can match the clicks on your ads, emails, and posts to final sales.
Marketing Pixels track all of your traffic and the locations that your fans visit on your website.
Combine all these trackers and understand which of your multi-channel marketing initiatives are driving the most traffic and eventual conversions. This will allow you to determine the best split between the time and money you spend on each channel.
LANDING TRACKERS
Landing Trackers are shortened links that allow you to see who’s clicking your links on social, email, ads, and more. If you create ads or SMS campaigns in the Tradable Bits platform, the system will automatically generate Landing Tracker links for you. Trackers can be used with any link - whether it’s an organic social post, an email campaign, or a paid advertising campaign. We recommend setting up a virtual domain first so that you can brand your tracker rather than using a TBits branded link.
SALES TRACKERS (SALES PIXELS)
The first step you’ll need to take before using a sales tracker is to ensure that a piece of code is installed on your website. You can find this code in your Tradable Bits account.
When a fan makes a purchase, they trigger the Sales Tracker on the completion page of that sale. Our system then links the value of that purchase back to the original Landing Tracker(s) that initially brought them to you. This allows you to quantify exactly how effective URL (ad creative, email, etc.) was at generating sales.
The TBits Sales Tracker can track:
- IP Address
- Order Key
- Hostname (domain)
- Purchase Amount
- Date of Trigger
MARKETING PIXELS
Marketing Pixels let you track which pages on your website your fans in Fan CRM have visited. These pixels generate tags on the Tradable Bits Fan CRM profiles of existing fans when they land on a page with that pixel. This is helpful for email and ad retargeting for particular events or products that fans may have explored in the past without converting.
HOW TO SET-UP TRACKERS
SALES TRACKER SET-UP:
Important: Sales Trackers work in conjunction with Landing Trackers and will not function properly alone. Ensure you've configured your Landing Trackers before proceeding.
If you are selling an e-commerce product like merch or tickets to an event, you'll need to install a piece of code on all the checkout pages of your ticketing or eCommerce site, to start tracking conversions.
To install the Sales Tracker and to start triggering conversion events once fans complete purchases, you will need to copy the Sales Tracker code from your own TBits account under Trackers>Sales>Sales Tracker Configuration and place it on the checkout page of your ticketing or merch website.
<script type="text/javascript">
window.tbEvents = [];
window.tbEvents.push({eventName:"purchase",eventAmount:[purchase_amount],orderKey:[order_key],purchaseEventName:[purchase_event_name],quantity:[quantity],
purchaseEventDetails:[event_details],currency:[currency]});
</script>
<script type="text/javascript" src="https://tradablebits.com/pixels/7177060/sdk.js"></script>
*Note: It is important that the 'purchase amount' and 'order key' need to be populated with javascript variables. If you need assistance with your code, contact your Customer Success Manager or email support@tradablebits.com
Note: You can also find the exact code with your account_id filled in in the Trackers > Sales section of the Tradable Bits platform.
REPORTING ON YOUR TRACKERS
Once you have all your trackers set up, it's time to start learning how to report on all this data. Check out our guide on tracker stats reporting here.
To set up an additional training session on using Trackers, contact your Customer Success team.