Here's a quick guide on interpreting and understanding your Tracker stats.
Measure What Matters
Stats on any section on the platform get us a little giddy and excited (we're nerdy like that), but Tracker stats in particular really help you understand the channels that truly made a difference to your sales and what you need to do more of.
To get started, begin in the Tradable Bits Manage Centre, head to Trackers>Stats.
First things first, here's a quick review of trackers and how to set them up properly before you review any of your tracker reports or stats.
Landing Trackers allow you to track multi-channel ROI with shortened links.
Sales Pixels can match the clicks on your ads, emails, and posts to final sales.
Marketing Pixels track all of your traffic and the locations that your fans visit on your website.
HOW TO SET-UP TRACKERS:
Filter
Use the various options presented to filter your results. You can currently filter based on date, the tracker groups, networks that were used or use a specific tracker key. Click "Search" after entering the relevant filters, and if you would like to remove all filters, click "Reset". By default, the system presents stats for the last week across all trackers.
Performance Overview:
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Active Trackers: Refers to the number of trackers that were active during the window filtered.
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Attributed Pixel Purchases: Number of purchases triggered by users who clicked on any of the trackers.
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Attributed Purchase Value: Purchase value attributed to users that clicked on trackers in the list.
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Clicks & Pixel Purchases by Date: A breakdown of the number of clicks and purchases triggered by the trackers in the list, broken down by day.
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Total Tracker Clicks: Total number of clicks garnered by the trackers in the list.
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Total Attributed Purchases: Total Number of purchases triggered by users who clicked on any of the trackers.
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Clicks: Top 10 Metro Area Breakdown: A breakdown of the locations that triggered the most number of clicks on the trackers.
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Purchases: Top 10 Metro Area Breakdown: A breakdown of the locations that triggered the most number of purchases from the trackers.
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Load Domain Stats: Once clicked, displays a table of the domains that triggered the most number of clicks and purchases.
Tracker Group Breakdown
Shows a detailed breakdown of the performance of each tracker group. The items currently displayed are:-
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Clicks: Number of clicks generated by the tracker group.
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Pixel Purchases: Number of purchases triggered by the tracker group.
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Purchase Value: Amount of sales generated by the tracker group.
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Purchases Matched: Number of purchases that were specifically matched to fans in the CRM.
Best Practices for Reporting
Now that you know about the different filters, it's important to understand the best ways to utilize them.
First, let's look into some common issues that can arise when trying to pull data from tracker stats to analyze.
Common mistakes to watch out for:
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Overlapping Filters - it is extremely important that when using multiple filters we are careful that the filters we have selected don't negate each other. If you do have overlapping filters you may pull a misrepresentative sample; overlapping filters can result in the exclusion of specific data that you may want to analyze. For example, if you have a tracker group for organic social, but you only have one network selected you will only pull the data from the tracker group that corresponds to that network.
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Incorrect Date Ranges - when analyzing between different tracker groups, domains, and networks it can be quite easy to accidentally forget to change the date range. If we think the sample may be wrong, we usually check the date range first.
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Improper Tracker Set-Up - another common mistake happens when a tracker is set up incorrectly. For example, let's say a Landing Tracker was set up for all organic Facebook posts, if the "Source Network" wasn't selected when the tracker group was created then when you filter by the network this data will not be pulled for analysis.