How do I set up an Instant Win campaign?

Here's a quick step by step guide to set up an Instant Win Campaign.

The Instant Win campaign rewards fans for daily engagement and sharing by entering them into an instant prize draw. You can also award a grand prize at the end of the campaign, giving preference to fans who shared your contest. This mobile-friendly campaign allows you to collects first-party data and organically bring awareness to your brand.

Instant Win Campaign Example

We're outlining some campaign-specific details below. Follow this guide for more info on General Setup and other campaign basics. 

Configuration

This section enables you to set up your draw configuration, scratchboard, and out-of-prizes configuration.

Draw Configuration

  • Choose to gate and require person to enter pin/prize code in order to participate
  • Require a swipe to redeem prizes
  • Display an email button

Scratchboard

To enable the scratch-and-win interactivity, turn on this toggle and specify your desired scratchboard percentage to reveal the prize. Remember to add a scratchboard image.

Out of Prizes Configuration

If you wish to display an "Out of Prizes" message when you run out of prizes, here are the optional settings you'll need to configure:

  • Title
  • Out of Prizes Image
  • Out of Prizes Description

Content

The Content section is where you configure the deals and opportunities for your instant win campaign. Click + Add Prize to begin setting up your content.

The required settings are:

  • Title
  • Award Probability

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Optional Settings include:

  • Image
  • Disclaimer
  • CRM Tag
  • Prize Group
  • Deal URL
  • Daily Win Limit: The maximum number of times this prize can be won per day.
  • Lifetime Win Limit: The total number of prizes available for this campaign.
  • Fan Lifetime Win Limit: The maximum number of times a single fan can win this prize.

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To add a Prize Redemption Code:

  1. Click + Add New Prize Code
  2. Choose between a multi use code or single use code
  3. Enter your prize redemption code
  4. Optional: Auto generate the code

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Before publishing your campaign, be sure to review our Campaign Publishing Checklist for a smooth launch.

 

Still need assistance? Please reach out to your Customer Success Team or contact support@tradablebits.com