Here's a quick guide to walk you through creating a new Meta audience.
The Better Your Audience, The Better Your Results
At Tradable Bits, we're not huge fans of the traditional marketing funnel of targeting widespread audiences and then narrowing them down to possible fans. There are way too many dollars wasted in the process, and our approach is to focus on our existing fans instead and extend the net outward based on their characteristics. Flip the funnel on its head, if you will!
This strategy, however, is only as effective as the Audiences that you set up. Better audiences lead to better results. Your best friend in this endeavour will be the FanCRM. Read more about things FanCRM and its segmentation capabilities here.
Creating New Audiences
Follow the steps outlined below to create new audiences for your Meta Ads. Audiences can be created using the filters in FanCRM or based on user behaviour tracked by Meta. Audiences created natively on Meta can also be imported into Tradable Bits to assist with your targeting.
- Click on the Ad Account that you would like to create the Audiences under from the Ads Planner section, in Tradable Bits' Manage Center.
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Click on "Audiences" from the menu on the left.
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Click "New Audience" and select the type of audience that you would like to create from the dropdown.
- Enter the requested fields based on the type of audience you're creating. Click on the type of audience you're trying to create for more information about each.
Facebook Page Engagers
This audience refers to people that have engaged with your Meta Page.
Audience Name: A name to helping you identify this audience later.
Meta Page: The Meta Page whose engagers you would like to target. This needs to be a page that your account has access to.
Engagement Type: The various actions fans could have taken on your page that you would like to use as a filter for targeting.
Days: The window that you would like to use for targeting. If set to 365, an audience consisting of people that engaged with your page over the last 365 days is created.
Event Responders
This audience refers to people that have responded to your Meta Events.
Audience Name: A name to helping you identify this audience later.
Meta Page: The Meta Page whose event responders you would like to target. This needs to be a page that your account has access to.
Event ID: The Event whose responders you would like to target. When you create an event on Meta, your event is given an event ID. The Event ID is a string of numbers at the end of a Meta event’s URL.
Days: The window that you would like to use for targeting. If set to 365, an audience consisting of people that responded to your event in the last 365 days is created.
Video Viewers
This audience refers to people that have taken an action associated with a particular video from your Meta Page.
Audience Name: A name to helping you identify this audience later.
Meta Page: The Meta Page whose engagers you would like to target. This needs to be a page that your account has access to.
Engagement Type: The various actions fans could have taken on your video that you would like to use as a filter for targeting.
Meta Video: The ID of the Video. When you create a video on your Page, your video is given a Video ID. The Video ID allows you to identify an individual video from your Page. The Video ID is a string of numbers at the end of a Meta video’s URL. Eg: https://www.facebook.com/tradablebits/videos/[Facebook-Video-ID]
Days: The window that you would like to use for targeting. If set to 365, an audience consisting of people that engaged with your video over the last 365 days is created.
FanCRM Filter
This audience is created on the back of filters created in the FanCRM. You can learn more about how to create a filter here.
Audience Name: A name to helping you identify this audience later.
Search Filter: The filter created on FanCRM that you would like to utilize for building the audience.
Expiration Date: Filters created on FanCRM are dynamic and constantly get updated. Adding an expiration date to the audience will ensure that the system does not pull and push unnecessary data after the audience has served its purpose. For example, if you are looking to promote a festival's tickets, then the expiration date could be the day of the festival.
Create 1% lookalike: Enable this if you would like to create a lookalike audience based on the members of the FanCRM filter.
Web Visitors
This audience refers to people that have taken visited or taken an action on a webpage which has a Meta pixel installed in it.
Audience Name: A name to helping you identify this audience later.
Days: The window that you would like to use for targeting. If set to 365, an audience consisting of people that interacted with your website over the last 365 days is created.
Meta Pixel: The pixel installed on the webpage that you would like to utilize to track user behaviour.
Trigger Event: The various actions fans could have taken on your website that you would like to use as a filter for targeting.
Criteria: A way to target users who performed the "Trigger Event" on a very specific page or event. For example, target users who visited pages where the URL contains "kraken-fest" to target people that may have an interest in that specific festival. Toggle between Any and All to choose users that meet any one of the listed criteria or all of them.
IG Page Engagers
This audience refers to people that have engaged with your Instagram Page.
Audience Name: A name to helping you identify this audience later.
Facebook Page: The Facebook Page whose engagers you would like to target. This needs to be a page that your account has access to.
Days: The window that you would like to use for targeting. If set to 365, an audience consisting of people that engaged with your page over the last 365 days is created.
IG Page Followers
This audience refers to people that follow your Instagram Page.
Audience Name: A name to helping you identify this audience later.
Facebook Page: The Facebook Page whose engagers you would like to target. This needs to be a page that your account has access to.
Days: The window that you would like to use for targeting. If set to 365, an audience consisting of people that engaged with your page over the last 365 days is created.