What is a dynamic audience?

Tradable Bits audiences: static vs dynamic audiences

When you create an audience from a filter in FanCRM, static audiences are the default type. To create a dynamic audience, toggle on the "make audience dynamic" tab (see below)

Static vs Dynamic Audiences: What's the Difference?

Static Audiences: Precision Targeting

• Capture a specific moment in time
• Include only fans from the initial filter/search parameters
• Remain unchanged. It's like updating a CSV file of fans to your desired ad network
• Perfect for: 
  • Previous year purchasers

Dynamic Audiences: Real-Time Updates

• Continuously evolve based on filter/search criteria
• Adds new fans meeting designated parameters as they happen
• Updates targeted lists sent to connected ad networks until audience expiration date
• Perfect for:
  • Exclusion audiences
  • Targeting ongoing campaign participants 

Key Differences

Refreshers on Tradable Bits Audiences

Required: To create and send Tradable Bits audiences to your connected ad accounts, add Audience Sync to your subscription

How: Tradable Bits audiences can be created from Filters in the FanCRM. Filters allow you to save segments of fans based on behaviours you want to target into a dynamically updating list. Once you save your filter and give it a name, you can turn it into an audience