This FAQ covers the ongoing discussions regarding a potential ban on TikTok within the United States to keep all US advertisers up to date.
Updated Monday, January 20th, 2025.
There is an ongoing discussion around the potential ban on TikTok within the US. Here is what we know so far:
- TikTok is still in operation for most US users. Since Sunday, ad campaigns that include US audiences have resumed operating and delivering ads to US-based users.
- Note: LIVE campaigns will have certain limitations
- Note: LIVE campaigns will have certain limitations
- Continued Access: US advertisers will retain interrupted access to their TikTok Ads Manager account, which means they can:
- Manage existing campaigns
- Run international campaigns outside of the US
- Access campaign data and reporting
- Utilize the creative center
- Timeline: The situation remains fluid. We are monitoring the situation and will provide updates as they become available.
- Non-US Advertisers: There is currently no impact on advertisers targeting audiences outside of the US.
If you have any questions or would like to discuss your TikTok advertising strategy, please don't hesitate to reach out.