---
title: How do I read my Spotify Ads Stats?
description: Here's a quick guide to help you read, measure and get the most out of your Spotify ads stats.
---
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# How do I read my Spotify Ads Stats?
## Here's a quick guide to help you read, measure and get the most out of your Spotify ads stats.
***Measure What Matters***
Ad Stats allows you to analyze the performance of your ads and determine what needs to be tweaked to improve performance.
#### Accessing Spotify Ad Stats
To access Ads Analytics, Click on the Ad Account that you would like to create the Audiences under from the Spotify Ads section, in Tradable Bits' Manage Center, under **Ads Planner.**
You will land on the stats page. Choose the date range that you would like to analyze and click "Apply". By default, data for the last week is shown.
#### Understanding The Stats
***Performance Overview***
- Spend: The total media spent across all ads in the date range.
- Impressions: The total number of impressions garnered by the ads in the date range.
- Clicks: The total number of clicks garnered by the ads in the date range.
***Ad Sets Table***
A detailed breakdown of the performance of each Campaign and Ad Set in the window filtered.
***Demographic Info***
In case you would like to see a regional breakdown of stats, expand the "Demographic Info" option and select the Campaigns/Ad Sets that you would like to analyze. Click "Generate" once done.
Details pertaining to the metric selected from the top of the section are displayed. If the "Globe" icon is selected, data presented is broken down by State/Province and if the other icon is selected, data presented is broken down by City. You can also choose to view Dollar values or % values. While that wouldn't change the nature of the pie chart, you can see those details when you hover over any specific area of the pie chart.
***Daily Stats***
A daily breakdown of the performance of all ads in the window filtered.
Happy Reporting!
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