---
title: How do I interpret my Snapchat Ads Stats?
description: Here's a quick guide to help you read, measure and make the most of your Snapchat Ads Stats.
---
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# How do I interpret my Snapchat Ads Stats?
## Here's a quick guide to help you read, measure and make the most of your Snapchat Ads Stats.
**Measure What Matters**
Ad Stats allows you to analyze the performance of your ads and determine what needs to be tweaked to improve performance.
In the **Tradable Bits Homepage,** click the **+ Add Account** dropdown, select **Snapchat Ads,** and click **Stats.**
#### Understanding The Stats
If you would like to receive analytics related to a specific Campaign, enter the same in the field provided. You can also filter a specific date range if needed. Click "Apply" once done. By default, results from the last week for all Campaigns are displayed.
The Ad Stats page provides the following results tied to the Campaigns filtered for the date range chosen.
- **Spend:** The amount spent during the period natively on Snapchat
- **Conversion** Value: The value of sales (dollar value) that can be attributed to the ads that have been run.
- **Conversion Purchases:** The number of sales that can be attributed to the ads that have been run.
- **Impressions:** Impressions garnered by the ads in the date range.
- **View Completion:** The number of times the ad was viewed in its entirety by users.
- **Swipes:** The number of times the ad was swiped on.
- **CPM:** Average CPM across all ads run during the date range.
- **CPA:** Average CPA across all ads run during the date range.
- **ROI:** Average ROI across all ads run during the date range.
***Campaigns Table***
A detailed breakdown of the performance of each campaign in the window filtered. If you would like to view stats related to the underlying Adsets or Ads, click "Adset Stats" or "Ad Stats".
Happy Reporting!
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