How do I set up a Sales Pixel in Ticketmaster?

This guide will walk you through how to set up your Ticketmaster Sales pixel, so you can track conversions.

How to setup a Ticketmaster Sales Pixel

Let's setup your sales pixel!

Sales pixels allow us to track conversions and to follow a fan's journey from the moment that they click a tracker link to the moment they purchase their tickets. All the information gets linked to their Fan Profile and allows you to connect social data, ticketing data, and engagement data. The attribution window for the Ticketmaster Sales Pixel is 5 day, last click.

Step 1: Copy and adjust the following code:

https://tradablebits.com/pixels/[ACCOUNT #]/event?event_name=purchase

Replace [ACCOUNT #] with the unique account number found on your Tradable Bits platform.

The "#" sign does not need to be included.

Edited Code: https://tradablebits.com/pixels/7177060/event?event_name=purchase

Step 2: Log in to your TM One Account

Now log into your Ticketmaster One account and navigate to the Marketing Tab.

Step 3: Select the "Add New Pixel Tracking"

Select the 'Add New Pixel Tracking'. Select to add the new pixel to the Confirmation Page - Primary.

The setting will default to include all artists and venues

Step 4: Set your Date Range

Select today as the start date with no end date

Step 5: Select your Pixel Vendor

Select 'Custom Pixel' as the pixel vendor.

Step 6: Paste the Pixel Code

Paste the following into the 'Starting URL' text box https://tradablebits.com/pixels/[ACCOUNTNUMBER]/event?event_name=purchase (this is the same URL from Step 1).

A Preview of the code will then appear in the Pixel Code Preview.

Step 7: Set Custom Parameters

In the Custom Parameters section below, enter the following parameters and make the corresponding selections from the dropdown menu:

• *purchase_event_name > Select Event Name
• purchase_amount > Select Face Value (Revenue without Fees)
• order_key > Select Order Confirmation Code
• quantity > Select Tickets Purchased (Quantity)
• purchase_event_details > Select Event ID (or Artist ID)
• currency > Select Currency

* Most Important Parameter for filtering events.

Step 8: Click save to add the Pixel

Note: If you have an Account Manager channel, select Account Manager in targets and repeat these steps for that channel as well.

Still need assistance? Please reach out to your Customer Success Team or contact support@tradablebits.com