---
title: How do I set up a Sales Pixel in Ticketmaster?
description: This guide will walk you through how to set up your Ticketmaster Sales pixel, so you can track conversions.
---
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# How do I set up a Sales Pixel in Ticketmaster?
## This guide will walk you through how to set up your Ticketmaster Sales pixel, so you can track conversions.
### How to setup a Ticketmaster Sales Pixel
Let's setup your sales pixel!
Sales pixels allow us to **track conversions** and to **follow a fan's journey from the moment that they click a tracker link to the moment they purchase their tickets**. All the information gets linked to their Fan Profile and allows you to connect social data, ticketing data, and engagement data. The attribution window for the Ticketmaster Sales Pixel is **5 day, last click**.
#### Step 1: Copy and adjust the following code:
`https://tradablebits.com/pixels/[ACCOUNT #]/event?event_name=purchase`
Replace \[ACCOUNT #\] with the unique account number found on your Tradable Bits platform.
> The "#" sign does not need to be included.
Edited Code: `https://tradablebits.com/pixels/7177060/event?event_name=purchase`
#### Step 2: Log in to your TM One Account
Now log into your **Ticketmaster One** account and navigate to the **Marketing Tab.**
#### Step 3: Select the "Add New Pixel Tracking"
Select the 'Add New Pixel Tracking'. Select to add the new pixel to the ***Confirmation Page - Primary.***
> The setting will default to include all artists and venues
#### Step 4: Set your Date Range
Select today as the start date with no end date
#### Step 5: Select your Pixel Vendor
Select 'Custom Pixel' as the pixel vendor.
#### Step 6: Paste the Pixel Code
Paste the following into the 'Starting URL' text box [https://tradablebits.com/pixels/\[ACCOUNTNUMBER\]/event?event\_name=purchase](https://tradablebits.com/pixels/%5BACCOUNTNUMBER%5D/event?event_name=purchase) (this is the same URL from Step 1).
A Preview of the code will then appear in the **Pixel Code Preview**.
![Paste the following into the 'Starting URL' text box https://tradablebits.com/pixels/\[ACCOUNTNUMBER\]/event?event\_name=purchase (this is the same URL from Step 1).](https://resources.tradablebits.com/hs-fs/hubfs/Step%206:%20Paste%20the%20Pixel%20Code.png?width=670&height=241&name=Step%206:%20Paste%20the%20Pixel%20Code.png)
#### Step 7: Set Custom Parameters
In the Custom Parameters section below, enter the following parameters and make the corresponding selections from the dropdown menu:
- **purchase\_event\_name** \> Select **Event Name \***
***(\* This is the most important parameter for filtering events.)***
- **purchase\_amount** \> Select **Face Value (Revenue without Fees)**
- **order\_key** \> Select **Order Confirmation Code**
- **quantity** \> Select **Tickets Purchased (Quantity)**
- **purchase\_event\_details** \> Select **Event ID (or Artist ID)**
- **currency** \> Select **Currency**
#### Step 8: Click " Save " to add the Pixel
> **Note:** If you have an **Account Manager** channel, select Account Manager in targets and repeat these steps for that channel as well.
**Important:** Please ensure all domains/websites on which the sales pixel will be placed are allow listed.
**Still need assistance? Please reach out to your Customer Success Team or contact [support@tradablebits.com](mailto:support@tradablebits.com)**
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