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What is the Fan Loyalty Portal?

This guide will walk you through the Tradable Bits Fan Loyalty Portal.

The Tradable Bits Loyalty Portal is a one-stop shop to deeply engage fans in ways that are meaningful and rewarding to them, while bolstering overall brand loyalty. While designed for specific events, the portal can also be used for an entire season or as a central engagement hub.

The portal revolves around "Quests" (specific activities fans complete in exchange for points or exclusive rewards). These quests can include participating in engagement campaigns, scanning in at venues, visiting websites, and more.

Ultimately, your loyalty portal landing page serves as a central hub where fans can engage, track their points balance, and discover new quests to earn rewards.

Loyalty Portal Setup

Beyond standard configuration, there are four unique sections key to setting up your Loyalty Portal:

  1. Performances

  2. Fan Points

  3. Quests

  4. Milestone Rewards 

1. Performances

Configuring performances is optional; they are not required to create a loyalty portal or basic quests.

Note: You will need to configure performances if you are offering anything that involves tickets or validating wristbands.

Your individual portals will appear as performances under Fan Loyalty Portal > Performances. Click on a performance to view and configure it. To set up a new performance:

  1. Navigate to the Sales section of the platform.

  2. Go to Sales > Performances and click the New Performance button (top left). For more details, see the Performances section of our guide on Getting Started with Sales.

  3. Name your portal, set a date range, and fill out any other required fields.

  4. Ensure you select the Facebook Page connected to the Business your portal lives in. This connects the portal to the correct business and allows it to appear as a performance.

  5. Click Save, then return to your Loyalty Portal Performances page to find your new portal.

  6. Next, you will need to set up your Fan Points. 

Fan Points

Fan points are the currency fans earn by completing quests. These points are used to redeem the exclusive rewards you offer in the portal.

  1. Navigate to Fan CRM > Setup > Fan Points.

  2. Click the New Points Category button at the top of the page.

  3. Give your new point category a specific name tied to your portal and click Save.

  4. Return to your portal, navigate to the left-hand menu, and go to Fan Loyalty Portal > Loyalty Settings > Point Awards.

  5. Select your newly created category from the dropdown menu.

Note: Once this field is set, it cannot be changed.


Quests:

Navigate to the Quests tab on the left-side menu and click the New Quest button to add activations to your loyalty portal landing page.

We currently support seven out-of-the-box quest types:

  1. Quickpicks: A simple "This or That" activation to gauge fan preferences.

  2. Scan: Reward fans instantly when their tickets are scanned at a venue.

  3. Wristband ID: Reward fans when they tap a registered RFID wristband.

  4. External Campaign: Link out to your customised Tradable Bits campaigns.

  5. Link/URL: Reward fans simply for opening an external link or URL.

  6. Custom Quest: Configure a distinct quest tailored to your unique engagement goals.

  7. Data Capture: Reward fans for providing additional profile details and first-party data.

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Note: Quests not tied to a specific performance will display to users as "General Quests." Quests tied to a performance will display under "Events."

 

Milestone Rewards

Milestone Rewards are unique prizes earned when users reach specific achievements that you configure, such as hitting a point threshold, completing a specific quest, or reaching a new loyalty tier.

To set up a reward:

  1. Navigate to Milestone Rewards and click the New Reward button.

  2. Populate the fields to define your reward type and completion requirements.

3. Click Save.

Design 

Once you've finished configuring your content, you can customise the portal's appearance using the following sections:

  • Theme Customisation: update the font, background, and colours to match your brand's styling and palette.
  • Custom CSS/JS: add custom code to build a truly bespoke fan experience.
  • Localise Language: add multiple languages to ensure your portal is accessible to fans worldwide.

That's it! Once your design is customised, your portal is ready to share with your fans.

 

Still need assistance? Please reach out to your Customer Success Team or contact support@tradablebits.com for hands-on assistance setting up your Fan Loyalty Portal.