How do I set up a Sales Pixel in Ticketmaster?

This guide will walk you through how to set up your Ticketmaster Sales pixel, so you can track offline conversions.

How to setup a Ticketmaster Sales Pixel

Let's setup your sales pixel!

Sales pixels allow us to track offline conversions and to follow a fan's journey from the moment that they click a TBits tracker link to the moment they purchase their tickets. All the information gets linked to their Fan Profile and allows you to connect social data, ticketing data, and engagement data.

Step 1: Copy and adjust the following code:

https://tradablebits.com/pixels/[ACCOUNT #]/event?event_name=purchase

Replace [ACCOUNT #] with the unique account number found on your Tradable Bits platform.

The "#" sign does not need to be included.

Edited Code: https://tradablebits.com/pixels/7177060/event?event_name=purchase

Step 2: Log in to your TM One Account.

Now log into your Ticketmaster One account and navigate to the Marketing Tab.

Step 3: Select the "Add New Pixel Tracking"

Select the 'Add New Pixel Tracking'. Select to add the new pixel to the Confirmation Page - Primary.

The setting will default to include all artists and venues

Step 4: Set your Date Range

Select today as the start date with no end date

Step 5: Select your Pixel Vendor

Select 'Custom Pixel' as the pixel vendor.

Step 6: Paste the Pixel Code

Paste the following into the 'Starting URL' text box https://tradablebits.com/pixels/[ACCOUNTNUMBER]/event?event_name=purchase (this is the same URL from Step 1).

A Preview of the code will then appear in the Pixel Code Preview.

Step 7: Set Custom Parameters

Below in the Custom Parameters section write in event_amount and from the dropdown to the right, select ‘Face Value’. Additionally, in the Custom Parameters section, write in order_key and from the dropdown to the right, select 'Order Confirmation Code' and for the final custom parameter, write in purchase_event_name and from the dropdown to the right, select 'Event Name'.

Step 8: Click save to add the Pixel

You're all set! Contact your Digital Ads or Customer Success teams to make sure your pixel is setup properly and firing.