---
title: How to map core fields from Tradable Bits to Salesforce Marketing Cloud
description: Push key fan data - date of birth, gender, and postcode - directly from Tradable Bits to Salesforce Marketing Cloud (SFMC)
---
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# How to map core fields from Tradable Bits to Salesforce Marketing Cloud
## Push key fan data - date of birth, gender, and postcode - directly from Tradable Bits to Salesforce Marketing Cloud (SFMC)
With **Core Field Mapping,** you can push key fan data **- date of birth, postcode, gender, first name/last name -** directly from Tradable Bits into Salesforce Marketing Cloud (SFMC).
That means cleaner data in your CRM, sharper segments and less head-scratching when building campaigns in SFMC.
### Why this matters
Core fields are fully supported. No duct tape, no manual exports, just smooth, automated data flow.
**Use Cases:**
- Send birthday perks and renewal nudges with **Date of Birth**
- Target fans by **Postcode** for localized events
- Personalize messaging by **Gender** or **location**
### **How to set it up**
- #### **Head to Integrations**
In Tradable Bits, go to **Integrations** and then select your Salesforce Marketing Cloud endpoint
- #### Find Field Mapping
Look for the **Field Mapping section.** This is where you connect Tradable Bits fields to SFMC fields
- #### Map Core Fields
You'll now see the following fields available for mapping;
- First Name/Last Name
- Date of Birth
- Postcode
- Gender
Match each to the corresponding field in our SFMC account.
- #### Save your Mapping
Once you've matched the fields, hit **Save.** From here on out, Tradable Bits will automatically push those fields into SFMC whenever fan data updates.
### **Things to Keep in Mind**
- You'll need ot have SFMC already connected as an integration ([see this guide here](https://resources.tradablebits.com/support/salesforce-marketing-cloud-endpoint?hsLang=en) for help on setup)
### **What you've unlocked 🔓**
With core field mapping in place, and your data syncing to SFMC you can:
- Run geo-targeted campaigns with confidence
- Add personal touches like birthday offers
- Simplify your reporting in one system
Ready to try it? Head to your Integrations settings and start mapping. If you hit any snags, our support team is here: support@tradablebits.com
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