---
title: How to create an Audience in the Fan CRM
description: Learn how to build high-converting audiences by combining clear campaign goals with structured search formulas.
---
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# How to create an Audience in the Fan CRM
## Learn how to build high-converting audiences by combining clear campaign goals with structured search formulas.
### Step 1: Defining your goal
Before opening the search tool, determine your core objective. Most effective CRM audiences focus on one of five distinct goals:
- **Re-engaging inactive fans** (bringing back cold leads)
- **Rewarding loyal fans** (VIP perks, exclusive presales)
- **Activating sponsor-ready segments** (commercial partner deliverables)
- **Excluding recent buyers/winners** (preventing ad fatigue)
- **Nurturing first-time engagers** (onboarding new fans)
Of course, feel free to define your audience in whatever way is best suited to your business needs.
### Step 2: Add your filter parameters
Navigate to Fan CRM \> Search and click "+ Add parameter"
Take a look at our [**Fan CRM Field Definitions**](https://resources.tradablebits.com/support/fancrm-field-definitions?hsLang=en)guide to review what a specific parameter does and how to use it safely.
Depending on what you're trying to achieve, you can approach your audience setup in a few different ways:
- **Build Custom:** Pick and choose any filters based entirely on your unique campaign needs.
- **Use a Standard Search**: Review our Common Audience Searches in our [Fan CRM Search](https://resources.tradablebits.com/support/fan-crm-playbook#:~:text=OTHER%20COMMON%20AUDIENCE%20SEARCHES%3A) help guide.
- **Use the Formula:** Follow our 4-part framework listed below to build a balanced query from scratch.
##### Audience = Who + Behaviour + Time + Exclusions
| Component | **Description** | **Example Parameters** |
| --- | --- | --- |
| **Who** | Demographics and core attributes defining the fan profile. | Location (city/radius), Age, Gender, Fan Rating, Fan Source, Custom Form Fields. |
| **Behaviour** | Specific actions taken (or not taken) by the fan. | Participated in a campaign, purchased tickets/merch, attended an event, clicked SMS/Email. |
| **Time** | Recency or date parameters attached to the behaviour. | Active in the last 30 days, created between specific dates, inactive for 90+ days. |
| **Exclusions** | Criteria used to filter out unwanted profiles. | Already purchased tickets, missing marketing consent, recently won a contest. |
### 
### 
### Step 3: Run your search & save your audience
Once your parameters are selected, click **"**Search**"** to render your segment results. From here, you have two options to utilize your audience:
- **Export:** Click "Export" to save your audience as a static CSV file or push it to an outgoing integration. Additionally, you can create a scheduled export according to the filter you just created.
- **Create an Audience:** Save the search as a Filter, then click "Create Audience". This dynamically updates daily as fans meet or drop out of your criteria.
- - Toggle on "Make Audience Dynamic" to ensure it updates in real time.
- Choose to sync to the following ad accounts: Meta, X, Google, TikTok, Snapchat, Hive.
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> You’re all set! Use your new audience to deliver more relevant ads and boost your campaign performance.
**Still need assistance? Please reach out to your Customer Success Team or contact [support@tradablebits.com](mailto:support@tradablebits.com)**
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