This article outlines how to create a marketing pixel in your Fan CRM and how to install it on your website.
Marketing pixels are a great way to retarget people who visit your website and tailor messaging based on the pages they visit. Our Tradable Bits Marketing Pixel cross-reference your page visitors with the people who participated in your past campaigns (in the Fan CRM). This high-quality audience is worth targeting since they engaged with you on more than one platform.
To Create the Marketing Pixel in Tradable Bits follow these steps:
1) From your Manage Centre, go to the Fan CRM
2) Go to the Trackers section and click " Pixels"
3) Click on the "Create New Pixel" button
4) Fill out the name and the tag for the pixel and click " Save"
5) Find your new pixel in the list, click the blue "link" icon to open
6) Copy and paste the code displayed to the top of the relevant page on your website
To set up an additional training session on using Trackers, contact your Customer Success team.