This guide walks through how our Tradable Bits fan rating algorithm works and how to utilize it for your marketing efforts.
The star ranking algorithm is something we developed to measure the value of a fan today.
It automatically distills the best fans based on connections, profile completion, participation and profitability. We plot your fans on a curve based on your own data, which means that each of our partners ranking system is unique to their own CRM.
Over time as you run more engagements and integrate more data, you’ll see these numbers change and adapt.
We recommend targeting your 3-star fans and above when running marketing initiatives as these fans tend to convert better and produce positive results for many of our partners. To search for these fans, go to the FanCRM and select General> Fan Metric to expose the fan ranking boxes you wish to search.
This is a great tool to use when you have a large target audience that you are looking to refine even further to ensure you are targeting the most engaged fans who have a higher propensity to click/convert.
If you have any further questions, please reach out to your Customer Success Manager or contact support@tradablebits.com