How do I Measure Cross Campaign Stats?

This guide will walk you through Cross-Campaign Stats - what it is, and how you can use it.

What is the Cross-Campaign Stats Section?

Cross-campaign stats are your way to look at campaigns in aggregate so that you can pull out trends, key learnings and themes about the campaigns you launch over a specific period of time.

Here are some thought-starters for how to look at cross-campaign stats:

1. Time-horizon only: Leave the campaign section blank. Here you can specify a time horizon where you will look at the results of all your campaigns run in that period. For example you can look at the number of new fans brought in by your campaigns over a period of a year, a month or a campaign heavy period (finals, holidays etc.).

2. Tentpole Marketing Events: Here you can include specific campaigns to look at the results of a series of campaigns tied to a marquee event. For example, let's say for Draft you ran a series of campaigns as additional touchpoints to your social strategy. Choose those campaigns to look at the impact they all had in aggregate, and how their performance contributed to your overall marketing stratey.

How to access Cross-Campaign Stats:

To access cross-campaign stats, follow the steps outlined below:-

1. On Manage Center, click on the Business that you would like to analyze
2. Click on Cross-Campaign Stats from the menu on the left
   
   

On the page, choose the date range you would like to analyze and/or the campaigns you would like to see stats for.

1. To choose campaigns, click on the Campaign field and either choose the campaign(s) from the dropdown or type out the name of the campaign(s)
2. Click Generate. If no campaign is entered, stats tied to all campaigns for the period specified is generated
   
   
3. Once you click "Generate", the system generates the following set of stats tied to the campaigns listed, if any, for the period chosen:

Results

• Entries: The number of fans who have entered your campaigns during the defined period.

• Fans: The number of fans (and new fans) that have participated in the chosen campaigns during the selected time period.

• New Fans: The number of new fans (having no record in our system before) that participated in the chosen campaigns during the selected time period. 

• Opt-Ins: The number of fans that have opted in to receive email or SMS from you at the account level 

• Business Opt-Ins: The number of fans that opted in to receive email or SMS from you at the specific business level

• Total Views: The total views and unique views of your campaigns during the defined period.

• Entry-Rate: The ratio of views to entries into your campaigns for the defined period. (A low entry rate often means there's a barrier to fans entering their personal information, or a lack of incentive to do so. It is something worth looking into).

• Total Campaigns: The number of campaigns analyzed in this report. 

• Average Duration: "Dwell-time" on campaigns. Average duration is only measured on campaigns with an active timer, for example: Memory Match, FanXP, Trivia, etc

Monthly Breakdown

The Monthly Breakdown chart allows you to compare, views, fans, opt-ins and entry-rate for each month included in your defined period in the form of a bar chart.

Campaigns Breakdown:

The Campaign Breakdown chart allows you to compare views, fans, opt-ins and entry-rate for each campaign included in your defined period.

Source Breakdown:

A breakdown of the browsers that were used to access your campaigns.

Geographical Breakdown:

A view of the various locations that fans have accessed your campaigns from.

Export: Click on "Export Campaigns" if you would like to download a CSV file with a breakdown of all activities against the chosen campaigns. You can also export the Monthly Breakdown, Campaign Breakdown, Source Breakdown and Geographical Breakdown charts as PNGs, JPEGs, PDFs or SVGs.

 

Still in need of assistance? Please contact your Customer Success Team or reach out to support@tradablebits.com