---
title: How do I extend the expiration date on a smart tag, or recreate an expired smart tag?
description: Learn how to extend active smart tag expiration dates, recreate expired tags, and capture missed audience data in Tradable Bits Fan CRM.
---
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# How do I extend the expiration date on a smart tag, or recreate an expired smart tag?
## This guide covers how to manage smart tag expiration dates, whether you need to extend an active smart tag or recreate one that has already expired.
**[Smart tags](https://resources.tradablebits.com/support/create-smart-tags?hsLang=en)** include an expiration date to help manage database performance and ensure that active audience syncs remain efficient. A smart tag will automatically expire **one year** from its creation date, unless you extend the expiration date while it is still active. When a smart tag expires, it becomes a static tag and no longer pushes data to your third-party integrations.
### Extending an Active Smart Tag
If your smart tag has **not yet expired**, you can easily update its expiration date:
1. Open the **Fan CRM** from the top menu bar and select **Tags**
2. Toggle the view to show **Smart Tags only**.
3. Expand the tag settings and update the expiration date as needed.
**Note:** The expiration date you set for your smart tag must be within the next year.
### Recreating an Expired Smart Tag
When a smart tag expires, it converts into a static tag and will no longer dynamically update or push data to your third-party integrations. When this happens, unfortunately, the tag cannot be changed back into a smart tag, so you'll need to create a new one using the original filter.
To recreate your smart tag:
1. **Locate your original filter:** Go to **Fan CRM** and click **Tags**. From there, click the **+New Tag** button in the top right corner of the page. Here, you can search for your filter by name, or scroll through the list of filters to find the one you wish to use for your new smart tag. You can also create a new filter using the steps in [**How do I create and manage filters?**](https://resources.tradablebits.com/support/create-and-manage-filters?hsLang=en)
**Best Practice:** Always use consistent and clear naming conventions for both your filters and smart tags so you can easily identify matching pairs in case the smart tag has expired and you need to recreate it. Check out our **[Tagging Best Practices](https://resources.tradablebits.com/support/tagging-best-practices?hsLang=en)** guide for more.
1. **Create a new smart tag:** Once you have located the filter, choose a name for the tag. Keep in mind, it cannot have any spaces and must be lowercase. Next, add a tag group, if appropriate, and click **Save**.
Once recreated, you can select the new smart tag for your email endpoint list or integration.
### Capturing missed fans after a smart tag expired
If your smart tag expired and you didn't realize it, all is not lost! If you know roughly when it expired (or when your integration last updated), you can create a separate static tag for the new fans that came in while your smart tag was inactive, and add that tag to your integration. This helps you catch all the fans who were missed during the gap.
Here's how to set up a static tag to catch the fans who came in while your smart tag was inactive:
#### **Step 1: Define the missed fans with a search**
1. Go to **Fan CRM \> Search**
2. Add parameters to isolate the fans created during the gap. The most reliable parameter to filter by is **fan creation date** within the period your smart tag was expired.
3. Click **Search** (or Estimate Fan Count) to confirm the number matches what you expect, and spot-check the audience.
#### **2. Create the static tag from that search**
- Click **Tag/Untag Fans
**
- Select **Add fans to a new tag**
- Enter a clear new **Tag Name** (all lowercase, no spaces)
- Click **Create Static Tag
**
#### **3. Add the tag to your integration**
- Go to your integration settings and add this new static tag to the tag list that pushes to your email/SMS/CRM endpoint, alongside your newly recreated smart tag.
**Still need assistance? Please reach out to your Customer Success Team or contact [support@tradablebits.com](mailto:support@tradablebits.com)**
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