This guide will walk you through how to create and connect new Google Ads audiences for your Tradable Bits advertising.
The Better Your Audience, The Better Your Results
At Tradable Bits, we're not huge fans of the traditional marketing funnel of targeting widespread audiences and then narrowing them down to possible fans. There are way too many dollars wasted in the process, and our approach is to focus on our existing fans instead and extend the net outward based on their characteristics. Flip the funnel on its head, if you will!
This strategy, however, is only as effective as the Audiences that you set up. Better audiences lead to better results. Your best friend in this endeavour will be the FanCRM.
Creating New Audiences
Follow the steps outlined below to create new audiences for your Google Ads. Audiences are created using filters created in FanCRM.
1) Click on the Ad Account that you would like to create the Audiences under from the Google Ads section, in Tradable Bits' Manage Center under Ads Planner.
2) Click on "Audiences" from the menu on the left.
3) Click "New Audience"
4) Enter the following fields:
Audience Name: an audience name that will help you identify the audience in the future.
Expiration Date: Filters created on FanCRM are dynamic and constantly get updated. Adding an expiration date to the audience will ensure that the system does not pull and push unnecessary data after the audience has served its purpose. For example, if you are looking to promote a festival's tickets, then the expiration date could be the day of the festival.
Search Filter: The filter created on FanCRM that you would like to utilize for building the audience.
5) Click "Create New Audience" once done.