This guide will walk you through what a share link is, how it can help your campaigns succeed, and some best practices to help you build a successful campaign built to share.
What is a share link:
A share link is the link created when you make any Tradable Bits campaign. Fans who access your campaign can copy or share directly using the share button on the bottom of any campaign. Share links are automatically included in every TBits campaign, but can be toggled off in campaign settings.
Where can I find it?
You can find all share link customizations at the individual campaign level under Setup>Share Settings.
Why use share links?
Promoting your campaign through direct shares is a great way to not only drive engagement but to expand your audience in a meaningful way. Now you can see who your fans are connected to, and gain a better understanding of who the influencers are within your fanbase.
When should you use them?
There’s rarely an instance when you’ll want to toggle off the ability for fans to share. However, some campaigns are designed specifically around a share link to create campaign virality. If you’re looking to create a campaign that spreads like wildfire, you can incentivize fans to share and then track those shares and redemptions in Tradable Bits. This gives you the ability to expand your fanbase using your existing fan networks.
Share link best practices:
The Tradable Bits FanCRM now allows you to track share link redemptions to help you uncover micro-communities in your fanbase. And although these new capabilities don't require any additional setup, you will need to be more intentional about your copy and imagery. Every campaign is automatically set to include a share link and will automatically track redemptions of it, which you can find in your campaign’s results section.
To help your campaign get more eyeballs and drive engagement, it helps to make a strong share link description and image. Here are our top tips:
- Be concise, but include the good stuff (like prizes)
- Keep your share image on brand with the rest of the campaign
If you have any further questions, please reach out to your Customer Success Manager or contact support@tradablebits.com