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      How do I configure my Facebook Pixel?

      The following guide will walk you through the various different ways you can set-up your Facebook Pixel on your website.

      Before we start to configure your Facebook pixel, we recommend downloading Google Chrome's Facebook Pixel Helper extension; this extension will help you troubleshoot your pixel once you've installed it on your website.

      How to Configure your Facebook Pixel

      1. Visit business.facebook.com

      2. From the menu, select “Events Manager”

      3. Click on “Add New Data Source”, then click “Facebook Pixel”

      4. Give your Pixel a name and enter the URL of your website, click “Next”

      5. Now, to install the pixel onto your website Facebook will give you 3 options:

      Option 1: Manually add the pixel's code to your website:

       
        1. From “Events Manager”, click on “Data Sources” on the left
        2. Under the name of your Pixel, you will see a 16 digit “Pixel ID”, take note of this number.
        3. Navigate to where you can edit the header code of your website
        4. In-between the and tags paste the following pixel code, with your 16 digit Pixel ID in place of 'YOUR-PIXEL-ID-HERE':

      Option 2: Use one of Facebook's partner integration's:

      To see if your web hosting platform is a Facebook partner click here

      1. From “Events Manager”, click on “Data Sources” on the left
      2. Click on your Pixel
      3. Click on “Set up” and “Install Pixel”
      4. Click on the “Add code using a partner integration”
      5. Select your partner from the list
      6. Follow the partner-specific guides on how to install your pixel

       

      Option 3: Email a set of instructions to your web development team

      1. From “Events Manager”, click on “Data Sources” on the left
      2. Click on your Pixel
      3. Click on “Set up” and “Install Pixel”
      4. Click on the “Email Instructions to a developer”
      5. Enter the developer’s email, who will install the pixel, and click “Send”

       

      Your Pixel should now be successfully installed and the status of your pixel should appear as “Active”, when your visit Events Manager > Data Sources.

       

      Now that your pixel is set-up it’s time to add Tradable Bits as a partner, so that we can help you troubleshoot, set-up events, and configure custom conversions for your website.

      1. Navigate to business.facebook.com/settings/pixels
      2. Click on the Pixel that you have just created, located to the right of the sidebar menu
      3. Click on assign partner
      4. Enter the Tradable Bits Business ID - 767116499993674
      5. Toggle “View Pixel” and “Manage Pixel”, then click “Next”
      6. A window will appear asking you to identify the relationship between Tradable Bits and your business, select all that apply.
      7. Click “Next”, an access invite will now be sent to Tradable Bits

      You’re all done, once Tradable Bits accepts your invite your pixel will be fully connected and ready to be managed.

       

      If you have more questions, please reach out to your Digital Ads or Customer Success teams or contact support@tradablebits.com