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How do fans enter my database?

Here's a quick explainer on locating and understanding the Fan Source section of fan profiles in your Fan CRM.

Keep track of the actions that brought your fans into your database, so you can report on the successes of your marketing initiatives.

There are two main places where you can learn how fans enter your database:

  1. On the individual fan profiles
  2. Via the Fan CRM search function

Fan Data Sources

Individual Fan Profiles

There is a new field called “Fan Source” in individual fan profiles. This source will show you if a fan entered your database through a campaign, a ticket purchase, a custom upload, etc.

  1. To view Fan Source in individual profiles, head to the Fan CRM and click Search to get started.
    Note: Fan Source is not retroactive. It will apply to the fan profile from March 2024 onwards. If this field is blank, the fan profile existed before Fan Source was created and the origin is unknown. 
  2.  Select a fan profile and scroll down to the Fan Source field

Here you will see the source that brought that fan into your CRM! 

Note: Fan profiles are primarily deduplicated using email addresses as the key identifier. If a matching email is found, new information is added to the existing profile. If no match is found, a new profile is created. Phone numbers and cookies also serve as secondary identifiers. Merging occurs only with 100% certainty based on shared identifiers to avoid incorrectly combining distinct profiles.

Fan CRM Search Function

Instead of looking up an individual profile, you can search for every fan who joined your database through a specific channel (like a campaign or ticket purchase) using the Fan CRM Search.

By campaign source:

  1. From the Tradable Bits Home page, in the Top Navigation Bar, hover over Fan CRM and click Search. 
  2. In the Search Parameters modal, click + Add Parameter, and under Campaign Activity select Campaigns > Campaigns Participated In.
  3. Toggle on "Search new fans from campaigns only".
  4. Click Save.

You can also find out what other non-campaign sources brought fans to your CRM by selecting the specific fan source from the dropdown under General > Fan Metrics > Fan Source. 


 

Still need assistance? Please reach out to your Customer Success Team or contact support@tradablebits.com