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Getting started with Performances Analytics

Performances reporting allows you to combine up to six breakdowns with data pulled directly from Meta Ads to generate multi-dimensional ROI and seat-level reports.

From the Tradable Bits Homepage, hover over the Top Navigation Bar and click through to Quick Ads Automations > Reporting > Analytics. 

Step 1: Configure your report settings 

  • Date Range: Select the start and end dates for your performance timeframe.
  • Analysis Template: Select a previously saved search query from the dropdown, or leave it set to load a new custom search.
  • Conversions to Display: Choose All Conversions or Custom Conversions depending on your reporting focus.
  • Manual Avg. Seats Per Sale: Input your average seats per sale.

Note: If you leave this field blank, we will calculate average seats per sale by venue. If you don't use venues, you will need to put in a manual average. 

  • Labels: Add specific campaign labels to filter your reporting data. Toggle Combine labels in table if you want grouped reporting.

 

Step 2: Choose Breakdowns & Values 

  1. Breakdowns (Up to 6 max): Select the rows you want to break your data down by (e.g., Group, Campaign, Artist, Venue, Creative Type, Audience Type).

  2. Values: Select the specific metrics you want to display for each row (e.g., Ad Spend, Total Clicks, ROAS, Tickets, Conversion Value).

  3. Data Filter (Optional): Click + Add Data Filter to exclude or include specific groups, templates, or pages.

Step 3: Generate or Save Your Report

  • Click Generate to run your report immediately.
  • Click Save Template at the bottom to store your current setup for future on-demand analysis.