---
title: Getting started with Performances
description: A quick overview of how and when to set up a Sales Performance in Tradable Bits
---
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# Getting started with Performances
## Here's a quick overview of how and when to set up a Sales Performance.
**Performances** act as central containers that group all campaigns, ads, and tracking assets for a specific event under a single name. Individual events (like a single show) can be aggregated into **Performance Groups** (like a full tour) to streamline campaign management. This setup allows you to automatically track conversions and easily analyze results at both the single-event and full-tour level.
#### Step 1: Create a Performance
1. From the Tradable Bits Homepage, hover over the Sales section of the Top Navigation Bar and click on **Performances**.
2. Click **+ New Performance**
3. Fill out the following fields:
- - **Performance Name:** A unique label used to identify this specific Performance/event container.
- **Performance Group Name:** An overarching identifier used to aggregate multiple related Performances (e.g., a multi-city tour or multi-phase campaign).
- **Meta Ad Account:** The Meta (Facebook/Instagram) Ad Account used to run campaigns for this Performance.
- **Facebook Page:** The official Facebook Page running the ads.
- **Idol Name:** The name of the artist, band, or idol associated with the campaign.
- **Announce Date:** The scheduled public announcement date for the event or initiative.
- **On-Sale Date:** The date and time tickets or offers officially open to the public.
- **Performance Date:** The scheduled date of the live event or campaign.
- **Event URL:** The primary destination link designed to convert fans (e.g., ticket page or portal link).
- **Venue:** The physical or virtual location of the event (must correspond to an existing venue in your system).
- **Meta Event ID:** The unique identifier assigned by Meta to sync event tracking and custom conversion data.
- **Promoter:** The specific promoter, agency, or organizing partner entity tied to the event for tracking and dataset mapping.
- **Event Key:** The primary unique identifier (ID string) used to map this event to its corresponding sales data in your Offline Conversion Dataset.
- **Buying Group:** Indicates whether media purchasing is managed at a **National** (centralized) or **Local** (regional/province) strategy level.
- **Notes:** Internal comments or documentation regarding the setup or automation rules for future reference.
**Managing Status**: You can update a performance's status (e.g., from *Draft* to *Ready*) at any time from the Performances section by clicking the three dots next to your desired performance and choosing your new status from the drop-down menu
####  Step 2: Configure Audiences
Once you've added a Meta Ad Account under Setup, you can configure your Audiences.
- The following options are available. You can select just one of these options, or use a combination of them, as desired:
- **Previously Used Audience:** These reflect custom audiences that you have already built in FanCRM. Click the **+** (add) icon next to any audience to add it to your targeting.
- **Best Practice Audience (Recommended):** These are pre-built audiences generated by our system to target the ideal fans for a specific performance. We highly recommend hitting Include or Exclude against each of the options listed here to optimize your reach.
- **Advanced Audiences:** If you'd like to create a highly specific, custom audience on the fly based on parameters from FanCRM, this tool allows you to build one from scratch.
#### Step 3: Map Conversions
1. Click **+ Offsite Conversions**.
2. Choose to create a new conversion or utilise an existing one.
3. If creating a **New Conversion**, fill in the following:
- **Name**: A unique label used to identify this specific Conversion.
- **Description**: Pre-filled from Discovery Idol ID, but can be overwritten.
- **Pixel ID**: Select from your pre-configured sales pixels.
- **Trigger Event**: Select from our standard or pixel trigger events.
- **Expiration Date**: Set the active period for tracking.
- **Key / Key Value:** Set additional tracking parameters and select corresponding operators/values (click **Add Additional Key** for multiple keys).
#### Step 4: Setup Campaigns & Ad Sets
1. Click **+ New Campaign** to open the setup dashboard.
2. Fill in the following fields:
- **Reference Name**: A name for the campaign that would help you identify the campaign once it has been configured.
- **Label**: If you want to label your campaigns. This is primarily used for reporting purposes. Use commas, spaces or click Enter to add multiple labels.
- **Objective**: The intended goal of the campaign, which allows us to optimise the delivery of ads.
- **Meta Pixel**: Add your associated Meta Pixel.
- **Phase**: Determines the stage that this campaign belongs to. It helps understand the performance of your advertising strategy after your event is done.
- **Budget**: Set the spend limit and toggle **Generate Budget Line** to display budget visibility.
Note: If your budget needs to include platform service fees, check the **Inc. Fee** box next to the column header.
3. **Ad Set Details:** Click **Next** to configure Ad Set parameters.
- - **Start Time & End Time**: The active schedule of the Ad Set.
- **Optimization Goal**: This list is populated based on the Goal set at the campaign level and helps us understand the user action you are looking to optimize.
- **Placements**: Choose the type of ads that you run under this Ad Set. We recommend choosing Automatic for this unless you have a restriction on your assets.
- **Languages**: Targets fans that have the language chosen as their primary language.
- **Age Range**: The age of the fans you would like to target.
Note: Meta will not target fans under the age of 18, even when included in a custom audience.
4. **Targeting & Location Mapping**
- - Add the locations you'd like to include/exclude in your audience targeting.
- Add a radius (default is 80km).
- Click the ⊕ icon to **exclude** the location.
#### Step 5: Bulk Ads Setup
1. Under Automated Ads Flow, select your Ad Templates.
2. Navigate to the Combinations tab to set individual ad details:
- **Ad Name**: A unique label for each specific ad variation, used internally to help you track and identify performance in your reporting.
- **Headline**: Add a primary title to be displayed as part of the Ad.
- **Ad Body**: The main text or caption of the ad.
- **Link Descriptions**: A description associated with the link to be displayed as part of the Ad.
- **URL**: The specific web page address where users will be sent after clicking on your ad.
- **Ad Call to Action**: The button or text prompt (e.g., *Shop Now*, *Learn More*, *Sign Up*) that tells users what action to take next.
- **Facebook Page**: The official Facebook or Meta Business Page that will be displayed as the sponsor of the ad.
3. Click **Save Ads** to complete setup.
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