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      Getting started with Google Ads Analytics.

      This guide will walk you through how to set up and effectively use Google Ads Analytics.

      Measure What Matters

      Ads Analytics allows you to analyze the performance of your ads and determine what needs to be tweaked to improve performance.

      Accessing Ads Analytics

      To access Ads Analytics, follow the steps outlined below.

      1. Click on the Ad Account that you would like to create the Audiences under from the Google Ads section, in Tradable Bits' Manage Center, under Ads Planner. 

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      2. Expand the "Reporting" option from the menu on the left.

      3. Click on "Analytics"

      4. If you would like to receive analytics related to a specific Campaign or Ad Type, enter the same in the field provided. You can also filter a specific date range if needed. Click "Apply" once done. By default, results from the last week for all Campaigns are displayed.

      Understanding The Stats

      The Analytics page provides the following results tied to the Campaign/Ad Type filtered for the date range chosen.

      • Cost: The amount spent during the period natively.

      • All Conversions: The number of sales that can be attributed to the ads that have been run.

      • All Conversion Value: The value of sales (dollar value) that can be attributed to the ads that have been run.

      • Impressions: Impressions garnered by the ads in the date range.

      • Clicks: The total number of clicks garnered by the ads in the date range.

      • CTR: The click-through rates of the ads in the date range.

      • Average CPC: The average cost per click across all ads in the data range.

      • Average Position: Average position is a score that is given by Google that is calculated based on your quality score and bid. Advertisers with better ad quality, keywords and landing pages are rewarded with a good position from Google. If your average position is from 1 to 4 that means your ad will be on the first page of Google.

      • % New Sessions: An indicator of the number of new users that were targeted by ads in the date range.

      • CPM: Average CPM across all ads run during the date range.

      • CPA: Average CPA across all ads run during the date range.

      • ROI: Average ROI across all ads run during the date range.

      • Demographic Info: Enter the Campaigns/Ad Sets/Ads that you would like to get the demographic information for in the text box and click "Generate". The details presented showcase the metric selected from the top of the section.

      • Campaign Stats: Shows campaign-specific performance details for all the campaigns during the window selected.

      Happy Reporting!