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      Getting started with Meta Ads Analytics

      This guide will provide a quick overview on how to measure and interpret your ads results using Meta Ads Analytics.

      Measure What Matters

      Ads Analytics allows you to analyze the performance of your ads and determine what needs to be tweaked to improve performance.

      Accessing Ads Analytics

      To access Ads Analytics, follow the steps outlined below.

      1) Click on the Ad Account that you would like report on under from the Ads Planner section, in the Tradable Bits Manage Centre.


      2) Expand the "Reporting" option from the menu on the left hand side.

      3) Click on "Ads Analytics"

      4) If you would like to receive analytics related to a specific Campaign, Ad Set or Ad, enter the name in the field provided. You can also filter a specific date range if needed. Click "Apply" once done. By default, results from the last week for all Campaigns are displayed.

      Note: If you would like to remove a particular Campaign, Ad Set or Ad from the report, simply type the name of the Campaign, Ad Set or Ad in the search bar, with a "!" preceding the name to remove the same from the overall stats.

      Understanding The Stats

      The Ads Analytics page provides the following results tied to the Campaign/Ad Set/Ads filtered for the date range chosen.

      • Spend: The amount spent during the period natively on Meta. This amount does not include the Opt Fee (Tradable Bits' percentage). Hover over the tooltip to see the Opt Fee and the total spend

      • Conversion Value: The value of sales (dollar value) that can be attributed to the ads that have been run. Hover over the tooltip to see a breakdown of the proportion of sales that were attributed to offline and online conversions respectively

      • Conversion Count: The number of sales that can be attributed to the ads that have been run Hover over the tooltip to see a breakdown of the proportion of sales that were attributed to offline and online conversions respectively

      • Impressions: Impressions garnered by the ads in the date range

      • Reach: Number of people reached by the ads in the date range

      • Frequency: The average number of times the ads were displayed to a unique user

      • CPM: Average CPM across all ads run during the date range

      • CPA: Average CPA across all ads run during the date range

      • ROAS: Average ROI across all ads run during the date range

      • Link Clicks: The total number of clicks garnered by the ads in the date range. This includes engagement clicks, as well as clicks on the links in the ads. Hover over the tooltip to get an exact breakdown of each

      • Link CTR: The click-through rates of the ads in the date range. This includes engagement clicks, as well as clicks on the links in the ads. Hover over the tooltip to get an exact breakdown of each

      • Cost per Link Click: The average cost per click across all ads in the data range. This includes engagement clicks, as well as clicks on the links in the ads. Hover over the tooltip to get an exact breakdown of each

      • Financial Campaign Comparison: A bubble chart that helps you compare the performance of your various campaigns, in terms of their spend and ROI. The size of the bubble indicates the sales value generated by the respective campaigns. If you would like to zoom in to any specific area of the chart, simply click and drag the area that you would like to zoom in to

      • Demographic Info: Enter the Campaigns/Ad Sets/Ads that you would like to get the demographic information for in the text box and click "Generate". The details presented showcase the metric selected from the top of the section. If the "Globe" icon is selected, data presented is broken down by State/Province and if the other icon is selected, data presented is broken down by City

         

      • Spend and ROAS vs Time Graph: This graph highlights the performance of Spend, Clicks, Conversions and ROI over the time period selected. In case there's only one of these components that you would like to analyze, simply click on the elements that you do not want displayed from the guide below the graph to remove those elements

         

      • Meta Stats: Shows campaign-specific performance details for all the campaigns during the window selected. Click on "Ad Set Stats" and/or "Ad Stats" to also view details on each Ad Set/Ad under the respective campaigns.

       

      If you have any questions regarding your reporting, feel free to reach out to your Customer Success or Digital Ads team or contact support@tradablebits.com