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FanCRM Field Definitions & Guardrails

This guide is a reference glossary of FanCRM fields and filters.

Purchase Fields


Use this guide when you already know what kind of audience you're building and need a quick explanation on what a specific field does, and how to use it safely.

If you're looking for help deciding which fields to use for a goal, start with; How to Build Audiences in the FanCRM

Important Notes Before you Start

  • FanCRM filters are designed to be layered. Most powerful audiences use multiple sections together
  • Some fields rely on integrations (ticketing, POS, messaging). If data isn't connected, results may be empty
  • Some filters have constraints or caveats. These are called out clearly below to avoid confusion.

GENERAL

Locations

Countries/States/Provinces/Cities/Metro Areas/Postal Codes
Find fans located within specific geographic boundaries.
  • Advice: Use the simplest location filter that meets your goal. Overly narrow geography can unintentionally shrink audiences.

 

Latitude/Longitude
Find fans at specific coordinates

  • Advice: Typically, only used when precise location targeting is required

 

Additional Radius (KM)
Adds a radius around a single postal code or latitude/longitude.

  • Important constraint for radius: Radius targeting can only be applied to ONE location at a time. If you need multiple radii, build separate audiences.

FAN METRICS

Created Between

Find fans created in the FanCRM between specific dates.

  • Advice: Use this to identify new fans, not engagement. Pair with behaviour filters for context.

Minimum Fan Rating

Find fans at or above a defined fan rating

  • Advice: Fan Rating works best when combined with behaviour (campaigns, purchases).

Gender

Find fans matching a specific gender

Note: If gender is not specifically provided by the fan, the FanCRM may predict gender using machine learning, based on their first name

  • Advice: Be cautious when using gender for reporting or sponsor audiences

Networks

Find fans with an external system identifier (e.g. Ticketmaster)

  • Advice: Use this to confirm integration coverage or target known-ticketing fans.

Fan Source

Find fans based on how they were originally created in FanCRM (e.g. campaign, integration).

  • Advice: Fan source describes origin , not ongoing engagement.

 

Min/Max Age

Find fans with a defined age range

  • Advice: Age filters depend on available birthdate data and may reduce audience size. Make age/birthdate collection a regular part of your engagement flow if you want to report on age.

Limit Values Positive/Negative

Find fans who have a specific value present (i.e. email_subscribed = true)

Find fans who do not have a specific value present.

  • Advice: Commonly used for messaging consent, subscriptions or eligibility checks.

SNAPSHOTS & TAGS

Inclusion Snapshots

Include all fans from a saved snapshot

Exclusion Snapshots

Exclude all fans from a saved snapshot

  • Advice: Snapshots represent a fixed moent in time. Use them for consistency or exclusions.

Tags

Find fans with a specific tag applied

Add Related Tags

Includes fans with related or grouped tags

  • Advice: Tags are flexible and evolve over time. Great for categorization and quick filtering.

CAMPAIGN ACTIVITY

Days Recently Active

Find fans who engaged with a campaign in the last X days.

  • Advice: Best for rolling re-engagement windows

Days Recently Inactive

Find fans who have not engaged within the past X days.

  • Advice: Use for lapsed or win-back audiences.

Active Within

Find fans active between fixed dates.

  • Advice: Best for reporting or campaign-specific analysis

 

Campaigns Participated In

Find fans who engage with specific campaigns.

Campaign Label

Find fans who engaged with campaigns sharing a specific label.

  • Advice: Labels are powerful for grouping similar campaigns (e.g. sponsored contests, specific initiatives, etc). 

Date of Win

Find fans selected as winners within a date range.

Campaign Specific Custom Field (Key/Value)

Find fans who submitted a value in a campaign custom field.

  • Advice: Useful for preference capture and segmentation.

CAMPAIGN TOGGLES

Search New Fans From Campaigns Only

Limits results to fans whose original source was a campaign.

  • Advice: This does not include fans who engaged later.

Search Winners Only

Limits results to fans who have won a prize.


PURCHASES

Purchase fields require ticketing or POS integrations

Purchase Fields

Event Name/ Venue Name/ Artist Name/Ticket Type/Price Code/Product Name
Find fans based on ticket or product attributes. Supports partial matching and regular expression.

  • Advice: You do not need to know regex - partial names work for most use cases

Venue Location
Find fans with tickets for events in specific states or provinces.

Payment Plans Toggle
Limits results to fans who purchased using a payment plan.

 

Purchase Limits

Min/Max Quantity
Find fans based on the number of tickets purchased.

Sales Count Min/Max
Finds fans based on the number of purchase transactions.

Purchase Price Min/Max
Finds fans based on transaction value.

Sales Amount Min/Max
Finds fans based on total spend.

 

Purchase Period

Purchased Within
Filters by transaction date.

Event Within
Filters by event date.

  • Advice: This distinction is important for seasons and tours.

Purchased In Last
Find fans who purchased within the last X days.

Negative Purchase

Negate Query
Inverts purchase logic (i.e. fans who did not purchase)

Cancelled or Refunded Tickets Only
Find fans with cancelled or refunded tickets

  • Advice: Useful for churn analysis and win-back campaigns.

POS/MERCH

Product Name/Category
Find fans who purchased specific merchandise .

Purchased Within
Filter purchases by date.

TRACKERS

Tracker Network/Event Date/Key/Group
Find fans who interacted with tracking events.

  • Advice: Trackers connect off-platform behaviour (email clicks, conversions) back to fan profiles.

Cart Abandoners
Only supported for Front Gate Ticket clients.

REGISTRATIONS

Used primarily for festivals and wristband-based events

  • Advice: May not apply to all partners.

ATTENDEES

Scan Group/Zone/Event Name/ Scan Date Range
Find fans who scanned into events or zones.

  • Advice: Best used for post-event follow-ups and attendance analysis.

AFFINITY

Idols
Find fans with an affinity to specific artists or performers

Label/Add Related Idols
Expands affinity using related artist data.

  • Advice: Strong signal for music and touring campaigns.

CUSTOM

Global Form Field Search
Find fans with a specific value in a global form field.

MESSAGING

Email Batch/Rule/Send Date/ Converted from Email Message
Find fans based on email delivery and conversion.

SMS Campaign/ Send Date
Find fans based on SMS activity.