Here's a quick overview of how the Tradable Bits' 5-star fan rating algorithm works and how to leverage this data.
If you go to a fan profile in the Fan CRM, you will notice each fan has a unique star rating associated. These starts represent the individual fan rating that measures how active, engaged and profitable each fan in your database is.
You can find these ratings by searching for an individual fan and viewing their star rating or you can search by star rating level in the Fan CRM to find large segments of your most engaged, least engaged, and opportunity fans.
1. To search by fan rating level, head to the Fan CRM>Search and navigate to the parameters menu on the right
2. Click General>Fan Metrics
3. Select the the star rating(s) you want to search
4. Click the search button at the bottom of your screen
Fan CRM Search view:
Fan Details view:
The star ranking algorithm is something we developed to measure the value of a fan today. It automatically distills the best fans based on connections, profile completion, participation and profitability.
We plot your fans on a curve based on your own data, which means that each of our partners ranking system is unique to their own CRM. Over time as you run more engagements and integrate more data, you’ll see these numbers change and adapt. TLDR; We find your most active and profitable fans using dynamic data and rank them for easy segmentation.
If you have any further questions please reach out to your Customer Success Manager or contact support@tradablebits.com