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      How do I set up an Event Registration Campaign?

      This guide will walk you through how and when to set up an Event Registration Campaign.

      Event Registration

      What you'll need:

      • Event Registration unlocked. To unlock the Event Registration campaign, speak to your Partner Success Team!

      What is Event Registration?

      Event Registration is a tool designed for free events that are typically non-ticketed. Essentially it’s a way for you to:

      1. Split free events into different tiers to manage capacity (and offer hidden VIP tiers)
      2. Have fans RSVP to your event, filling capacity in each tier
      3. Manage entries on the day of your event to see which ticket holders redeem their passes

      Common use cases for using Event Registration:

      1. Tail Gates: If you’re running a community tailgate event, use Event Registration to manage capacity + get fan data. See which fans are eager to show up, and which fans do.
      2. VIP Exclusive Events: For your top fans. This could be a premium fan club event, where you’re inviting only the most engaged fans of the season to a secret event that’s designed to surprise and delight.
      3. Season Ticket Holder Events: For the events you have set up just for your season ticket holders, see who signs up and is in the building with Event Reg.
      4. Internal Employee Events: If you’re part of a larger organization, you can use Event Reg to manage an internal event.

      Why Event Registration?

      To capture fan data! Event Registration allows you to continue capturing and centralizing your fan data for free in-person events. If you’re throwing some sort of shindig, now you can see who signs up, who transfers their passes, and more importantly, who shows up.

      Event Registration Unique Features:

      1. Tiered Passes:
        You can set capacity for a fully public event, or you can go “ghost” by creating private sections that require fans to have a specific tag in order to sign up. If you opt to create a private event, you can even bypass the “sign up” requirement, and select a special set of fans to send passes directly to.

       

      2.   Pass Transfers:

      Through Event Registration, fans are free to “transfer” passes. Once they do, our system will            automatically track who the pass is transferred to.

      3.  Day of Scanning:

      Event Registration has a built-in QR-code scanner so that your team on the ground can use an iPad (or something else) to redeem passes as fans enter the event. This way you can track entrees vs redemptions and see who actually shows up to your free event.

      4. Real-time Redemption Tracking:

      Event Registration includes an admin site that allows your team to monitor how many fans have checked in to each section as they scan. It also allows your team to look up fans based on their email to troubleshoot any potential issues with misplaced passes.

      • This admin site does not require your team to have Tradable Bits logins, and it can be password protected to ensure that only those who have the right clearance are able to manage registration.

      How to Set Up Your First Event Registration Campaign:

      • Sign in to your Tradable Bits account, select the business you want to work under and navigate to Campaigns > New Campaign > Event Registration
      • Work through your General Setup first to give your campaign a name and set the run dates

      Campaign Configuration section

      Event Registration Specific Configuration:

       

      1.    Set up How Fans can Access their Passes
      • Download to Mobile Wallet : Toggle this on to allow fans to download their QR code pass to their mobile wallets.
      • Large Volume Handling: Toggle this on to enable a virtual waiting room if you are expecting upwards of 20K visitors in a short period of time. This will control the flow of users into the campaign and prevent a crash. Only use if needed-it adds another required step for your audience to go through. 
      2.     Emails: Event Registration will email pass transfers. Set up:
      • Your email “from name,” email subject line, header image, and what you’d like the button colours in the email to be.
      • The email subject line for transferred passes
      • The App Transfer Link URL if you want to override our default. If you leave blank, our system will use the default link listed.

      3.    Admin Site:

      • This is internal to your team. Here you can enable an admin site, and then set a username and password to make it secure.

      Campaign Content section

      This is where you can set sections and capacity for your events under Setup>Content on the left side menu.

      There are two section types: Public & Private
      For each section you create, you will need to:

      1. Create a section name, description and capacity limit. The section name and description will be viewable by fans.

      2. Input the Event Date and Time (so fans will know when to show up)

      3. Set a Registration Open Date & Time, and a Registration Close Date & Time. Once the Registration Close Date has passed, fans will no longer be able to register.

      4. Set a Limit of Registrations per fan. For example, fans can only get 2 passes per email.

      5. Tag Fans of this Section. If you want to keep track of which fans registered for each section, set a tag here.

      6. Section Email Text: In the Campaign Configuration section, you already set up an email subject line and slightly customized the look of your email. In this section, you can write body copy for your email that gives your fans more context/information about your event.

      7. Override Section URL: this URL is the one that you can share live on your channels for fans to register. If you’d like to override the URL this is where to do so. Otherwise, we’ll maintain the default URL listed in light grey.


      Distribution:

      You can either share the Section URL Publicly on your channels to have fans sign up, or you can send a subset of fans an email to signup (and keep it off your public channels). For more information on how to distribute, reach out to your partner success team.

      Admin Site:

      1. To access the URL of your admin site go to the Reporting > Results section of campaign setup.
      2. Scroll down. you will see a button labelled “Admin Site. Click on this button.
      3. Once you click into your Admin site you will see a page broken down into the following sections:
      • Scan QR button: This button will lead to the built-in QR scanner your team can use.
      • Summary Stats: This section gives a high-level overview of the number of registrations, transfers and check-ins
      • Sections: This table allows you to see each section individually to look at how full they are/
      • Registrations: This search bars allow your team to look up fans by their email and/or section to check fans in manually.

       

      Design your campaign

      Last but not least, like any other Tradable Bits campaign, use the design tab to customize your landing page, data collection page and thank you page. Upload your own graphics and branded assets to match your event. 

      With that, you should have your first Event Registration campaign set up!

       

      Any questions? Please reach out to your Customer Success team or contact support@tradablebits.com