---
title: How are Leaderboard Display Names created?
description: Here's a quick explainer on how fan user names are generated and displayed on Leaderboards from Engagement Campaigns.
---

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# How are Leaderboard Display Names created?

## Here's a quick explainer on how fan usernames are generated and displayed on Leaderboards for Engagement Campaigns.

Several Tradable Bits campaigns feature a public-facing leaderboard where fans can see their standings among other fans who have participated in the same campaign. 

Fan **usernames** on the public leaderboard are automatically generated. To prevent duplicate names, the system appends a random word identifier to the fan's first name, as in the following format: *\[First Name\]\_\[Identifier\]*

![Captura de pantalla 2026-08-11 a la(s) 12.25.34 p.m.](https://resources.tradablebits.com/hs-fs/hubfs/Captura%20de%20pantalla%202026-08-11%20a%20la(s)%2012.25.34%20p.m..png?width=666&height=239&name=Captura%20de%20pantalla%202026-08-11%20a%20la(s)%2012.25.34%20p.m..png)

Public-facing usernames are displayed this way to maintain fans' privacy while remaining distinguishable. 

**Note:** If your campaign includes a **Display Name** field, fan-entered names will appear on the leaderboard instead of auto-generated usernames. To update or edit a fan's display name, search for the fan in the **Fan CRM** section and edit their information directly within their profile.

Auto-generating names also protects your leaderboard against profanity or submissions that violate brand or community guidelines.

 

**Still have questions? Please reach out to your Customer Success team or contact support@tradablebits.com**

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