Here's a quick break-down on the difference between Upload Campaigns, UGC Contests and UGC Streams.
Upload Campaign
In an Upload Campaign, fans are encouraged to upload various types of content, such as images or videos. The key purpose of an Upload Campaign is to gather user-generated content from fans.
- Purpose: The main goal is to collect user-generated content (UGC) from your audience. This could be photos, videos, or any other type of media.
- Usage: The content collected can be used for various purposes, such as creating a gallery, running a contest, gathering feedback or featuring it on an upcoming UGC Stream.
- Interaction: Users upload their content, but it might not be displayed immediately or in a live format. It can be moderated and approved before being used.
UGC Contest
In an UGC Contest, fans can upload their content through this engagement campaign. The primary goal of an Upload Campaign is to collect user-generated content from fans and connect this content to be displayed on a UGC Stream. For more information, check out our guide on setting up a UGC Contest.
- Purpose: The goal of a UGC Contest is to collect user-generated content from fans for display on a live UGC Stream.
- Usage: The content can be collected through this engagement campaign to capture necessary data before showcasing submissions.
- Interaction: Fans can upload their content through this engagement campaign. When both the UGC Contest and UGC Stream are connected, fans can see their submissions through the Stream.
UGC Stream
A UGC Stream can be used to display content in a continuous stream. UGC streams are great for real-time engagement, allowing fan to see their contributions live. For instructions on setting up a UGC stream, check out our guide on getting started with UGC.
- Purpose: The goal is to gather UGC, but with a focus on displaying this content in a live, continuous stream.
- Usage: The collected content is displayed in real-time, often on large screens at events, live feeds on websites, or social media walls. Content can be collected from a UGC Contest or social/hashtag.
- Interaction: Fans can see their content appear almost instantly in the stream. It's particularly engaging for live events or campaigns that benefit from real-time interaction. It can be moderated and approved before being used.
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