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      Getting Started With Ad Projects

      Here's a quick guide to get you familiar with the Ads Projects section of the Tradable Bits platform.

      Introduction to Ad Projects

      Your high-level overview to manage performance:

      Welcome to Ad Projects, your hub to view & analyze the performance of your ads across your chosen platforms (i.e. Facebook, Google, Snapchat, Spotify, Twitter). This hub consists of 3 main sections:

      • Summary: A month-by-month overview of your ads performance

      • Projects: An overview of your active ad projects across your account

      • Reports: A way to generate robust reports on ad performance & spend

      Summary

      Ads at a Glance

      This section of the platform highlights the month-by-month performance of your ads across the different platforms you have set up & used within Tradable Bits. For each month, you will see aggregated information about the invoiced amount, optimization fee and the number of clicks and impressions across your ad campaigns.

       

      Note: Optimization fee is the Tradable Bits advertising fee

      Using the graph on the left, you can drill down on ad spend per platform. To do this you can either:

      • Use the legend at the bottom of the graph to identify which colour represents each platform, then hover over the colour that corresponds to your platform of choice to view spend/day

      Or

      • Use the legend at the bottom of the graph to clear away every platform except the one you want to drill down on. To do this, click on the name of each platform that you would like to “hide” from the graph, then hover over the options you have left to see the spend/day over the month.

      Finally, you can use this section to export a more in-depth view of the specific ad campaigns from each platform for the month, and their respective monthly ad spends, clicks, impressions and optimization fees. To do this, click on the blue Export icon on the right side of each monthly section.

      Projects

      Breaking Down your Active Ad Projects

      This section of the platform is a quick overview of all active ad projects that are being run through the Tradable Bits Ads section. Here, you can view total active spend, your total budget remaining and the total optimization fee across active projects.

       

      You can click into any active or inactive ad project to see a more detailed breakdown on spend across the account.

       

      Under Projects>Project Dashboard, you will see:

      Summary Section

      • Total Active Spend

      • Total Active Remaining Budget

      • Total Active Opt Fee

      Active Projects

      Your currently running projects, budget and spend

      Inactive Projects

      Your projects that have passed their run date, plus their budget and spend

      Reporting

      Ad Projects>Reporting>Reporting

      Use this Section to generate a shareable report that includes:

      An Executive Summary

      • Total Spend
      • Opt Fee
      • Clicks
      • Impressions

      Meta Insights

      • Total Spend

      • ROAS

      • Total Impressions

      • Meta Main KPIs (CPM, Click-through-rate, Conversions, etc.)

      • Meta Ad Account KPIs

      • Meta Spend by Age & Gender

      • Meta Spend by Location

      • Meta Campaign Details

      • Meta Conversions By Location

       

      X Insights

      • Twitter Main KPIs (Total Spend, Impressions, Clicks, CPM, Click-through-rate)

      • Twitter Campaign Details

      Google Insights

      • Total Spend, ROI & Impressions

      • Google Main KPIs (Click-through-rate, CPC,CPA, Conversions, etc)

      • Google Campaigns

      Snapchat Insights

      • Summary (Spend, Conversions, View completions, Swipes, Impressions, CPM, etc)

      • Snapchat Account Performance

      Spotify Insights

      • Total Spotify Spend
      • Total Spotify Impressions
      • Spotify Main KPIs
      • Spotify Ad Account KPIs
      • Campaign Details

      Ticket Insights

      • Ticket Stats - New Fans, Purchases from Known Fans, Anonymous Fans & Daily Sale $ and 3-Day Average $

      • Sales Stats - Total Sales, # of Sales Transactions, Quanity Sold

      • Sales by Date

      Each section gives you a place to write notes, insights, and recommendations.

      Generate New Report

      Click New Report and you will see the following fields show up:

      • Ad Report Name - The name assigned to the report (for your reference)

      • Opt Fee - Choose how you would like the Tradable Bits’ Opt Fee to be represented in your final report (Exclude, Include, Combine with Ad Spend)

      • Search Expression - Use this field to hone in on advertising activities done on particular campaigns such as Retargeting or Drip Prospecting campaigns. To do this, enter RTG or DRIP respectively. If you wish to pull all campaign data, leave this field blank.

      • Negative Search Expression - Use this field to exclude advertising activities done on certain campaigns. To do this, enter the campaign’s you wish to exclude (i.e. if you wish to exclude retargeting campaigns, enter RTG).

      • Performance Group - Enter a particular performance group into this field if you want to highlight only the ads included in that group. Performance Groups are tied to events. You can choose the performance group you wish to target from the dropdown menu.

      • Performance Name - Choose a particular performance name if you want to highlight only performance of that particular Facebook Ads Automation campaign. Leave this blank if you would like the report to analyze all campaign data

      • Ticket Event Name - This name is associated with the event name(s) that is being pulled in from your ticketing integration for the event. To view event names you can:

        • Go to Data Cube > select event name as one of your fields, and click search. All of your previous event names will be visible to choose from. Copy and paste everything after the date

           

        • Ticket Venue Name - This name is associated with the event name that you have setup in performances. To view event names you can either:

        • Go to Facebook Ads Automation > Performances > then click into one of your performances. You will see "Venue" at the bottom of the 'Setup' tab. Copy and this name.

           

        • Go to Data Cube > select venue name as one of your fields, and click search. All of your previous venue names will be visible to choose from. Copy and paste

           

        • Start Date & End Date - Use these fields to narrow down which period is analyzed for the report. Only the ads setup during this period will be represented in the report.

        • Expiration Date - This expiration date is tied to the shareable link that is generated to view the report. Once past the date, the link will no longer be valid.

      • Click Generate to create and view your new report

      View your report in private mode or toggle on public mode to generate a shareable link for your team or stakeholders: 

       

      Still need assistance? Please reach out to your Customer Success Team or contact support@tradablebits.com